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Bold-Colored Blushes Animate TikTok in Beauty Space

Purple blush promises to be more effective than the classic pink blushes in creating a ‘healthier’ glow.

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By: Lianna Albrizio

Associate Editor

Blush was a must-have beauty product in summer 2022. Brands like Benefit’s WANDERful World Silky-Soft Powder Blush Mini flew off the shelves at Ulta Beauty.    In recent months, beauty influencers have introduced “douyin blush,” a technique involving making a “V” shape on several parts of the face, in addition to under-eye blush, to mask dark circles and clear blush to sculpt and brighten the face. Unlike traditional blush, clear blush is devoid of color, pigment and shimmer. Instead, it...

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